1. Reach.2. Richness.
This refers to the content itself. Marketers, as the experts say it, can achieve this by making rich information available about their products. For publishers, this can be a little more complicated. But not as complicated as I make it sound.
Since publishers focus on maintaining existing readers and attracting new ones, a lot more work needs to be done to achieve rich content. From the experts mouth, this are arguably:
- Deep content - this is where you base your content on a topic that you have a deep knowledge.
- Diverse content - this is where you provide a variety of content on your site.
- A gift to the community - this is where you add something unique to your site that is intended to enrich the entire Internet, i.e. a service, a tool, or a combination of both.
- Own voice - this is by simply being distinctive. Having a distinct voice.
3. Affiliation.
"Viewing a web site is like looking at a painting through a magnifying glass: a visitor never has more than a small view of the entire thing. Without a special assistance, it's a challenge for visitors to discover what has changed on a site since their last visit."
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