1. Reach.
This refers to two things. These are:
One,Reach refers to the potential number of readers a publisher can interact with - for publishers, or the potential number of customers a business can interact with - for Marketers. The common word is traffic. Generating this traffic is one of the greatest challenges online publishers, advertisers and marketers face. The strategies involved include:
- Search engine optimization.
- RSS aggregators and directories.
- Social bookmarking sites.
- Pinging services.
- Groups and forums, etc.
Two, Reach also refers to the diversity of the contents publishers can provide, or the number of different categories and products a consumer interface, i.e. store, catalog, website, can cover. For instance, diverse content can be experience in Wikipedia, while a wide range of products can be found in Amazon.
2. Richness.
3. Affiliation.
"Have you ever seen a web page and wondered: "Hey! How did they do that?" To find out, click the VIEW option in your browser's toolbar and select SOURCE or PAGE SOURCE. This will open a window that shows you the HTML code of the page."
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