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Oct 23, 2010

3 Characteristics Of Information That Online Publishers And Marketers Should Pay Attention To

Information. It is simply knowledge or facts. But Wikipedia has something a little more interesting going on about the definition. This is:

"Information, in its most restricted technical sense, is an ordered sequence of symbols. As a concept, however, information has many meanings.[1] Moreover, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation."

Nevertheless, it is a fact that this era is not accidentally called the 'Information age'. It is an era that Information is sovereign. Wealth. Leadership. The secrete key to the doors of the unlocked hidden treasures. Ironically, this same Information is free.

Free distribution and sharing of Information, online, is very much evident. This is also true about the promotion of the same. For instance, The W3C's vision is One Web. One of the consortium's primary goals is to make the benefits of the web available to all people, irrespective of their hardware, software, network infrastructure, native language, culture, geographical location, physical or mental ability.

The commercial internet does not tail behind, too, in the promotion of Information. This is evident where Marketers use the 'free newsletters' strategy to market. And, this is just but to mention a few.

Most importantly, Evans and Wurster of Harvard once had an interesting argument.
The two masters of Harvard argued that:
"There are 3 characteristics of Information which, when combined with Disruptive Internet Technologies, can have a major impact on the market place."

These include:
  1. Reach.
  2. Richness.
  3. Affiliation.



"Disruptive Internet Technologies - Internet-based communication approach which changes the way in which information about products is exchanged, which impacts the basis for competition in a market place."



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