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Feb 9, 2011

One Attitude Bloggers Should Learn to Acqiure

One Internet Marketing professional said, in one of his Internet Marketing guides, that the first thing you need to work on when setting up an equation that would see you through to success, is you.


"Where do we come in actually?" I wondered. "And how do we fit ourselves in?" I asked myself.


The guru smiled and said: "Simple. Your success is you. You have to shape your attitudes first before setting off for the big race. For instance, for you to be a professional, you have to behave, think and feel like a professional yourself."


Every other thing he said was all about marketing online and I don't think you want to hear it. I am not a marketer myself, so please excuse me.


Ever since then I have been thinking, really thinking about what he said. But this is from a different point of view, a blogging perspective; as a Blogger.




I have been wondering. What if we looked at blogging as a business, irrespective of whether we are blogging for money or just for fun.


How?
Let me answer this question with another one: What attitude do business people have towards their businesses?
Any business has three things in mind:

  1. Making profit.

  2. Surviving the market.

  3. Growth.
How does this relate to blogging?
A business has to make profit. Infact, this is the sole reason that qualifies it to be called a business:
"A business is any activity carried out with the aim of making profit."

Making profit, as far as blogging is concerned, can be interpreted differently. It could be directly taken as it is and mean making money online or it can be interpreted as: anything you get from your blog. Do you get fulfillment? Does it help you improve on your writing skills? Or, does it give you a platform where you share your knowledge with others?


When it comes to surviving the market, I get a little excited here. Here is where you get to know what your fellow bloggers are doing.

What are they up to? Am I publishing static (plain or flat) post while they are posting dynamic (interactive) ones? What kind of programs or sites are they using to generate traffic to their blogs? What do the ones blogging in your niche offer? More detailed content? Free e-books? Guides and 'how to" articles?


And finally, Growth comes in. Do you continuously upgrade your blog, or is it just the single-post schedule you have every day and that's it?
Do you continue to look for cool stuff that will help attract new readers to your blog and maintain the existing ones? For instance, a shop that sells Computers would have computer accessories as a complementary. This, too, can apply to your blog, don't you think?

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