One Secret Affiliate marketers Overlook

Affiliate marketing is the first Internet marketing option that new internet marketers commonly opt for. This is mostly because it is the easiest to start and maintain. It is also a good first internet marketing decision because here is where you learn the pros and cons, if not the ups and downs, of the marketing practice without taking so much risk.

On the other hand, there is one thing that most people overlook about affiliate marketing. Most people take affiliate marketing to be a totally new isolated field, one that exists on its own. The misconception is that you don't need any experience to do it.

What is affiliate marketing?
This is a very good question. It is a question we should ask ourselves before signing up for any of the affiliate programs like Amazon Associates program.

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates (an agent who links back to the e-commerce site e.g. Amazon, Clickbank, with the goal of making commission for referred sales) for each visitor or customer brought by the affiliate's own efforts. 

If you are paying attention you must have just realized that the word 'marketing' is in bold. This is simply because Marketing is that secret, what we overlook, that I am talking about.

Correcting the misconception
You don't just need a site to qualify to be an affiliate marketer, you need marketing skills. With at least the basics of marketing, an affiliate marketer will know that:

• He/she needs a good product to market.
• The prices of the products should be good, reasonable and acceptable.
• Sound promotion is essential.
• The place to market the products matters a lot.

The four points above make what is called the 4 P's of Marketing: Product, Price, Place and Promotion.