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Jan 14, 2011

What they Hardly Tell You About Running Ads On your Blog

There is nothing as fulfiling as signing up with a new advertising program, accessing your paying account, scrolling down through the dashboard, checking the payments report, and, the dolar sign '$', is always 'thats it'. As a consequence, we end up joining dozens of these programs.
You know what I'm talking about, right?

The next step is always as much interesting. It is always more of integrating ad widgets... Oh! I meant to say cool ad widgets, onto our Blogs. This is always either on the sidebar, below the header, at the footer, and there is an argument that a traditional ad link within a post, that is relevant to it, gets more clicks than a micro media flash widget on either the sidebar, below the header, or at the footer.

Since the integration practice is always from the many individual ad programs that we would have joined, we end up with shopping malls. A shopping mall on the sidebar. A hypermarket below the header. A mall at the footer. And the posts are more likely to be victims.

But, let me ask you a question: Do you know the immensity of the harm overrunning ads may do to your Blog?

Well, let me say it like it is:


  • Your Blog loses its initially intended focus. Confirming your current Blog activities with your initial Blog description would be a wise first step here.

  • You lose your focus. Imagine having more than 20 paying accounts to manage. And, there is always something new that you should match up with.

  • You scare your existing and potential readers away.

  • The excessive widgets integrated would weigh down your Blog and really affect its loading speed. AS a result, your FeedBurner feed account would have stats reading: hundreds of 'clicks' and zero 'reach'

I know that making money with ads, for most Blogs, is a necessity. But lets be cautioned at the same time!






"Your readers will feel like they are not a priority to you if ads take center stage"



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